HS302 - Now’s The Time: Aural Rehab As The Standard Of Care

Abstract:
Hearing loss is the leading modifiable risk factor for dementia, yet most patients never receive rehabilitation beyond amplification. This session explores the critical brain-hearing connection, demonstrating how proactive auditory training enhances cognitive health, improves patient outcomes, and differentiates audiology practices from OTC hearing aid providers. Led by Dr. Amyn Amlani, this session will provide practical strategies for integrating aural rehabilitation into clinical workflows, ensuring better long-term patient success.

Summary:
By 2050, the global population over 60 will double, and dementia cases will triple, creating a major public health crisis. The 2024 Lancet Commission confirms that hearing loss is the number one modifiable risk factor for dementia, yet most hearing care still stops at amplification.

Patients need more than just hearing aids—rehabilitation is essential to strengthening auditory processing and cognitive resilience. Research shows that pairing auditory training and counseling with amplification leads to better patient outcomes, lower return rates, and greater long-term satisfaction. However, traditional aural rehab programs have faced slow adoption due to time constraints, outdated methods, and accessibility barriers.

New advancements in AI-powered auditory training are changing that. Modern solutions like Lace AI Pro provide patient-led, adaptive training that improves speech-in-noise comprehension, cognitive function, and engagement—without adding to clinic workload.
This session will highlight:

● Why treating the brain is as important as treating the ears
● The evolving role of auditory training in modern hearing care
● How patient-led aural rehab enables clinics to improve outcomes and differentiate themselves

By the end of this session, attendees will understand how integrating modern aural rehab strengthens clinical differentiation, improves patient outcomes, and drives revenue from an existing patient base.

Brief Summary of Clinical Takeaways:
The time is now to make aural rehabilitation the standard of care. Hearing care professionals play a critical role in preventing cognitive decline by integrating aural rehab into patient treatment. By treating the brain as well as the ears, you can improve patient outcomes, increase engagement, and future proof your practice in an evolving industry.