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Amplification and Assistive Devices (AAD)

HS202 - WSA Tech Accelerators: Advancing Real-World Performance with Signia and Widex

Thursday, March 27, 2025
3:30 PM - 4:30 PM CST
Location: Expo Hall B, First Floor
Earn 0.1 CEUs
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Instructional Level: Intermediate

    Lead Presenter(s)

  • Brian Taylor, AuD

    Senior Director, Audiology
    WS Audiology
    Golden Valley, Minnesota

    Disclosure(s): Financial: Signia: Employment (Ongoing), Employment (Ongoing); Nonfinancial: Employee of WS Audiology and receive a salary from them

    PDF Slides

    • Presenter(s)

  • EB

    Eric Branda, AuD, PhD

    Director, Hearing Technology and Research
    WS Audiology
    Iselin, New Jersey

    Disclosure(s): Financial: WS Audiology: Employment (Ongoing); Nonfinancial: No nonfinancial relationships to disclose

  • Dana Helmink, AuD

    Sr. Director, Audiological Development
    Widex USA
    Hauppauge, New York

    Disclosure(s): Financial: Widex USA: Employment (Ongoing); Nonfinancial: No nonfinancial relationships to disclose

Abstract:
This panel discussion explores the role of technology accelerators in the hearing aid industry, focusing on two leading commercially available brands, Signia and Widex. The panel covers advancements in digital signal processing, wireless connectivity, and AI-driven sound customization that enhance hearing aid performance. The panelists examine how these technologies enable real-time noise reduction, speech enhancement, and personalized hearing experiences. Participants will gain insight into the development of hearing aid features like Bluetooth integration, app-controlled settings, beamforming, and AI-based algorithms. Key signal processing similarities and differences between the two brands will be highlighted.

Summary:
This panel discussion explores the role of technology accelerators in the hearing aid industry, focusing on two leading commercially available brands, Signia and Widex. The panel covers advancements in digital signal processing, wireless connectivity, and AI-driven sound customization that enhance hearing aid performance. The panelists examine how these technologies enable real-time noise reduction, speech enhancement, and personalized hearing experiences. Participants will gain insight into the development of hearing aid features like Bluetooth integration, app-controlled settings, beamforming, and AI-based algorithms. Key signal processing similarities and differences between the two brands will be highlighted.

This panel will provide a framework to understand what people with hearing loss are looking for in hearing aids, the four elements of innovation as technology accelerators, and how brands balance these elements in the features implemented.

Panelists will provide specific examples and supporting evidence for real world benefit.

Brief Summary of Clinical Takeaways:
The clinical takeaway for this session is a better sense of how WSA understands the key drivers of innovation and how they implement these key drivers of innovation differently in each brand.

Learning Objectives:

  • Explain what people with hearing loss are looking for in hearing aids.
  • Describe the key drivers of innovations in current hearing aids.
  • Describe how WSA implements innovations differently across their two flagship brands.