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Tier 1
Tier 1
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Practice Management (PM)

LM310 - Advocacy Council: Cracking the Code: Unbundling Services and Elevating Audiology Practice Revenue

Friday, March 28, 2025
9:45 AM - 10:45 AM CST
Location: Rooms 203-205
Earn 0.1 CEUs
Tier 1
Instructional Level: Intermediate

    Lead Presenter(s)

  • Tracy Murphy, AuD

    Audiologist/Owner
    North Shore Audiology Consultants
    Highland Park, Illinois

    Disclosure(s): No financial or nonfinancial relationships to disclose.

    PDF Slides

    • Presenter(s)

  • DZ

    David Zapala

    Disclosure(s): No financial or nonfinancial relationships to disclose.

  • Meagan P. Bachmann, AuD, MHL, CISC

    Director of Audiology
    Atrium Health Wake Forest Baptist Medical Center
    Atrium Health Wake Forest Baptist
    Winston-Salem, North Carolina

    Disclosure(s): Financial: Atrium Health Wake Forest: Employment (Ongoing); Heuser Hearing Institute: Consultant/Advisory Board (Ongoing); Nonfinancial: Board of Directors for the American Academy of Audiology.

  • Melissa E. Heche, AuD (she/her/hers)

    Director
    New York Speech and Hearing
    New York , New York

    Disclosure(s): Financial: No financial relationships to disclose; Nonfinancial: Private Practice – New York Speech and Hearing

Abstract:
As audiologists face continued payment cuts, they need to transition to practice models that optimize billing and help them get paid for all that they do. Highly experienced audiologists from private practice and hospital settings will present their real experiences in building sustainable audiology practice. Session participants will learn the benefits of unbundling, ensuring patients understand the value of each service while maximizing practice revenue. Speakers will explore actionable methods to streamline billing processes, enhance coding accuracy, increase reimbursements, and maximize revenue streams - leading to improved financial performance in their audiology practice. By the end of the session, participants will recognize how to assess their current pricing structures and implement value-based adjustments that balance patient accessibility with practice profitability.

Learning Objectives:

  • Identify the benefits of unbundling.
  • Upon completion, participants will be able to discuss ways to implement strategies to optimize billing practices.
  • Evaluate and adjust pricing models to reflect value-based care.